Big Roar were responsible for refreshing the identity and brand positioning for Altura Coffee, a premium coffee supplier. The brand represents the best AA grade organic coffee beans sourced at higher altitudes where pesticides aren't required.
A pictorial stamp of a single coffee cup perched on the highest mountain peak became the basis for the visual language of the brand. The line work is simple and delicate representing the care with which the coffee is produced and selected. Another version with a coffee bean represents the single origin range of beans within the range.
For the logotype a classic serif typeface that has been modified to simplify the letter A to again represent a mountain peak.
The project includes full implementation of the identity across all product packaging, uniforms, signage, website and stationery.